Oct 2020 Rolex Price Guide

ModelREFNotesQuote
Oyster Perpetual12600036mm OP$3800-$5700
Oyster Perpetual12430041mm OP$5000-$6500
Submariner126610LV41mm Green ceramic bezel & Green dial with Date on the oyster bracelet $12000-$13000
Submariner12406041mm No date Black ceramic bezel & black dial$8900-$9200
Submariner126610LN41mm Black ceramic bezel & black dial with Date on the oyster bracelet$10000-$10500
Submariner 116610LN Black ceramic bezel & black dial with Date on the oyster bracelet $7000 – $8000 
Submariner
Hulk 
116610LV Green ceramic bezel & Green dial with Date on the oyster bracelet $8500 – $10000 
Submariner 16610 with Date on osyter bracelet $4500 – $5500 
Submariner 14060 No date on the oyster bracelet $5000 – $6500 
Submariner 116613LN Steel & Gold with Ceramic Blue Bezel on 2tone bracelet $8500 – $9000 
Submariner 116613LB Steel & Gold with Ceramic Black Bezel on 2tone bracelet $9000 – $9500 
Datejust
41mm
Smooth 
116300 Steel 41mm, smooth steel bezel on Oyster/Jubilee bracelet $5000 – $5500 
Datejust
41mm fluted 
116334 Steel 41mm, 18k white gold bezel on Oyster/Jubilee bracelet $5500 – $6000 
Datejust
Fluted 2 tone 
116333 Steel & Gold 41mm, 18k Yellow gold bezel on Oyster/Jubilee bracelet $7000 – $7500 
Datejust
36mm
smooth 
116200 Steel 36mm, smooth steel bezel on Oyster or Jubilee bracelet $3800 – $4300 
Datejust
36mm fluted 
116234 Steel 36mm, 18k white gold bezel on Oyster/Jubilee bracelet $4300 – $4800 
Daytona 116520 40mm steel with steel bezel $12500 – $15500 
Daytona 116500 40mm steel with ceramic bezel $15000 – $16000 
Daytona 116518LN 40mm 18k yellow gold ceramic bezel on oysterflex rubber strap $20000 – $22000 
Daytona 116519LN 40mm 18k white gold ceramic bezel on oysterflex rubber strap $23000 – $25000 
Daytona 116509 40mm 18k white gold case & bezel on gold bracelet $17000 – $23000 
Day Date 2 218238 41mm 18k Yellow gold case on 18k gold president bracelet $24000 – $27000 
Day Date 40 228238 40mm 18k Yellow gold case on 18k gold president bracelet $21500 – $23500 
Day Date 36mm 18238 36mm, 18K Yellow Gold on gold bracelet, Double Quickset $8500 – $9500 
Explorer II 16570 40mm, steel on bracelet, GMT, automatic $4500 – $6000 
GMT Master II Pepsi 126710
BLRO 
40mm, ceramic bezel, Steel on jubilee bracelet, automatic cal. 3285 $14000 – $15000 
GMT Master II Yellow Gold 116718 40mm, 18K yellow gold on bracelet, Green dial, GMT, automatic $17000 – $19000 
Day Date
36mm 
18038 36mm, 18K Yellow Gold on gold bracelet, Single Quickset $7000 – $8000 
Yacht-Master Platinum Bezel 116622 40mm, steel with platinum bezel, dark Rhodium dial $7500 – $8500 
Yacht-Master
Platinum Bezel 
116622 40mm, steel with platinum bezel, dark Blue dial $7000 – $8000 
GMT Master II
Batman 
116710
BLNR 
40mm, steel on the bracelet, GMT with Blue & Black ceramic bezel $8000 – $9500 
GMT Master II
Ceramic 
116710LN 40mm, steel on the bracelet, GMT with a Black ceramic bezel $6000 – $8500

2020 Rolex Price Book

These numbers seem to show that Rolex is taking 2020 as an opportunity to continue its strategy of creating a more premium image, and with continuing strong sales numbers relative to its main competitors, it seems unlikely that these price increases will slow that strategy down. As of January 1, 2020, the world’s most famous luxury brand has increased U.S. retail prices for the vast majority of Rolex watches.

2020 Price

Model # and New Retail Price2019 Price2020 Price% Increase
Rolex Submariner
114060 $   7,500.00 $         7,9005.33%
116610LN $   8,550.00 $         8,9504.68%
116610LV $   9,050.00 $         9,3503.31%
116613 $ 13,000.00 $      14,1008.46%
116618 $ 34,250.00 $ 35,750.004.38%
Rolex GMT-Master II
126710 $         9,250 $         9,7004.86%
126711 $      14,050 $      14,8005.34%
126715 $      36,750 $      38,2504.08%
126719 (meteorite dial) $      38,400 $      39,9003.91%
Rolex Daytona
116500LN $      12,400 $      13,1506.05%
116503 $      16,900 $      17,4002.96%
116519LN $      28,800 $      29,7003.13%
Explorer
214270 $         6,550 $         6,5500.00%
216570 $         8,100 $        8,3502.99%
Sea-Dweller
126600 $      11,350 $      11,7003.08%
126603 $      16,050 $      16,6003.43%
126660 (D-Blue dial) $      12,550 $      12,9002.79%
Milgauss
116400GV $         8,200 $         8,3001.22%
Air-King
116900 $         6,200 $         6,4504.03%
Sky-Dweller
326934 $      14,400 $      14,8002.78%
326933 $      17,150 $      17,6502.92%
326138 $      38,150 $      38,8501.83%
Yacht-Master
226659 $      27,800 $      28,9003.96%
126655 $      24,950 $      27,3009.42%
268655 $      22,000 $      23,2505.68%

DateJust 41mm ref. 126300 in Oystersteel: $7,900 (6.0% increase over 2019)
Submariner No Date ref. 114060 in Oystersteel: $7,900 (5.3% increase over 2019)
GMT-Master II BLNR ref. 126710BLNR in Oystersteel: $9,700 (4.9% increase over 2019)
Day-Date 40mm ref. 228239 in 18ct White Gold: $39,250 (4.5% increase over 2019)
Yacht-Master 40mm ref. 126655 in Everose Gold: $27,300 (4.2% increase over 2019)
Air-King ref. 116900 in Oystersteel: $6,450 (4.0% increase over 2019)
Sea-Dweller 43mm ref. 126603 in Oystersteel and Yellow Gold: $16,600 (3.4% increase over 2019)
Cosmograph Daytona ref. 116519LN in 18ct White Gold: $29,700 (3.1% increase over 2019)
Explorer II White Dial ref. 216570 in Oystersteel: $8,350
Explorer ref. 214270 in Oystersteel: $6,550
Sky-Dweller ref. 326935 in Everose: $49,450
Oyster Perpetual 39mm ref. 114300 in Oystersteel: $5,700
Cosmograph Daytona ref. 116500LN in Oystersteel: $13,150
Milgauss ref. 116400GV in Oystersteel: $8,300
Submariner Date ref. 116618LB in Yellow Gold: $35,750